In less than 48 hours, Twitter has already pulled the plug on what seemed like a promising new payment method for purchasing products through Twitter streams. The service, known as Ribbon, would allow users to click a button directly within a tweet in order to make a purchase without having to leave Twitter.com. There are speculations that Ribbon used Twitter Cards to set up the one-click purchase method that may have violated Twitter’s Terms of Service.
Although this service didn’t make it too far out the gate, it does show that companies are considering payment options that can drastically increase conversion rates for businesses. Allowing users to purchase items without ever leaving their Twitter streams opens up the potential to convert tons of leads into customers without additional landing pages or steps. Read more at TechCrunch.