Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips.
One major online platform in particular may have recently created the Holy Grail for mobile marketing. Think you know who we’re talking about? Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week.
Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From Adweek
Many of you are probably well aware that Facebook recently launched Facebook Home, its new home screen replacement for Android devices, which Facebook describes as “a family of apps that puts your friends at the heart of your phone.” The downloadable system allows Android users to customize their home screens with multiple features like cover feeds, chat avatars, and notifications about calls, events, Facebook updates, and other apps. Through its App Launcher, Facebook Home also includes apps such as Instagram and Facebook Messenger, along with other third-party apps to complete the user experience.
Okay, so what does this mean for mobile marketers? Well, according to Adweek, it means that Facebook Home will bring advertising on mobile app networks to a whole new level. With Facebook’s apps, notifications, and features taking up the homepage, Adweek speculates that it could affect how brands outside Facebook reach their mobile audiences. Aside from hindering other brands’ mobile efforts, Facebook Home will be able to consistently gather user data and open up opportunities for highly targeted ads. This ad targeting could take into account user behavior through interactions in chats, messages, status updates, photos, and location checkins, among other things. Learn more about what Facebook Home means for mobile advertisers over at Adweek.