8.ta pulls off world first flash mob on Kulula flight!
South Africa’s fourth mobile operator, 8.ta, continues to push the boundaries of marketing with its ‘Playtime this Summer’ campaign, performing the first ever recorded ‘flash mob’ on a Kulula flight to Durban. The performers, all seasoned professional dancers from all dance genres ranging from contemporary, to hip hop and break dance, enter O.R. Thambo International Airport on the 16th December 2011 with a festival-like song and dance before boarding a Kulula flight.To the ordinary airline passenger, the energetic mob dancing to blaring music will come as a complete surprise, as the jovial crowd of 40 plus dancers made their way to the check-in counters. Once the plane takes off, the 8.ta mob entertains the passengers with a carnival-style performance, with dancers jumping out of their seats and dancing down the aisles as the aircraft is in full flight. “We’ve decided to engage with the public in this manner to highlight the fact that December is playtime for South Africans as we all embark on our holidays, mostly to various coastal destinations. Having fun is part and parcel of the 8.ta brand and we are celebrating summer,” says Stephen Blewett, Marketing Executive at 8.ta.
8.ta will be performing at all major airports, surrounding malls and nightclubs around the country. 8.ta will also be hosting playtime activities, such as pool tables, big beach ball games as well as MC’s and dancers at various beaches around the country, in line with its summer campaign, ‘Playtime this summer!
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