It is not often that I would pick out or blog about something I find in the digital/on-line marketing and advertising industry.
After all I have worked for a large corporate whose social media etiquette and pages leave much to be desired (something which has given me grey hairs a few years before they should appear.) Believe me I know people have picked up on, gossiped about and used as case studies the failures on this portfolio I ran. Yes, I did as much as I could in 8 months and increased stats, but STILL nothing was up to my standard of work and what I expect from social media and on-line marketing in 2012. One person can only do so much and checking copy and click thru’s when you are busy with strategies and concepts for 30 different products and departments is left to that 25th hour…. the one that doesn’t exist. So of course agencies are hired, for social media, copy writing, media placement, design, SEO, Google Adwords et al. and yet we still have these blunders. To me it is a case the Client Director meeting the client, pitching for the account, attending a few meetings and after awhile handing over to a graduate. Well in the case of digital marketing you can have several qualifications which will help but nothing beats experience and naivety is going to be an issue.
This is all said without malice as there are agencies I have worked with and dealt with who are BRILLIANT. Prezence, MoTribe, Lighthouse Digital, Aqau Online, Puruma, Text 100 and apurimacmedia.
BUT when opening my Yahoo mail and coming across this I was shocked. All click through buttons worked besides the “Get Started” button. For me its not to hard I will explore and try click the entire page… for the non tech savvy generation whom this ad is aimed at? Money down the drain, no ROI and I would love to know the click through rate.
Anyway here is the pic… what would you do if the “Get Started” button didn’t work?
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