“Marketing communications disciplines work better in harmony than in isolation. Their sum is greater than their parts especially when they speak consistently with one voice all the time, every time.”
Livewired PR has grown significantly due to its incorporation into the ForeBrands Integrated Marketing Communications Group and has seen first-hand the power of Public Relations working in close alignment with the entire marketing Mix. In 2010, Livewired secured brands Pringles, Duracell, Kodak, Braun and more recently Old Spice.
“In the FMCG space when you can align your PR strategies with digital, experiential and promotions, advertising, point-of-sale, in one synergistic force, the exponential returns we get on campaigns are phenomenal,” says Lloyd. “For example, when Pringles wanted to launch the new flavor-packed Extreme range, we collectively developed an integrated campaign titled Express Yourself! The campaign integrated across digital (consumer’s giving their most Extreme expression), experiential activations at bars, nightclubs and campuses, heavily supported by Public Relations, Point-of-sale and social media. The campaign was one of the most successful launches globally from a PR, experiential and social media perspective.”
“The future for PR companies lie in their ability to seamlessly work within the integrated marketing model and collectively contribute significantly to their client’s success,” concludes Lloyd.