54 Warning Signs That You are addicted to Social Media … gulp I associate with a few

I really hate when I have to deliver bad news to our readers, but the fact is, I know many of you are in danger of this illness. I personally have been battling against it fairly publicly, and yet I have noticed many of you might even have it worse.

Those of you at standing desks right now might want to sit down.

Some of you ARE in fact social media professionals.

I know, it sounds horrible. And there really is no known cure to date. The best remedy right now, is to become Amish. And even that seems to be slipping as a solution.

So you might be asking yourself “This is horrible, how can I tell if I have it?” Well, luckily, there are some clear signals that you might be afflicted.

These are a few of the warning signs…

You might work in social media if…

  1. Your parents keep up with your life through your Twitter feed.
  2. You are actually using Google+.
  3. You have sent a DM to someone sitting within 5 feet of you.
  4. It’s been years since someone mentioned news to you that you hadn’t heard already. – Derek Shanahan
  5. You verbally hashtag real world conversations.
  6. You are the mayor of something other than your home. – John Hondroulis
  7. You judge anyone with a hotmail email address as not so hip.
  8. You own a t-shirt or jewelry with your Twitter handle on it.
  9. You look down on anyone that does not own an iPhone.
  10. You get distracted easi… – Dave Delaney
  11. You look down on anyone that does not own an android.
  12. You secretly judge blackberry owners.
  13. You run into people you have not seen for years and they know everything about your life through Facebook, Twitter and your blog. – Inspired by DJ Waldow
  14. You secretly judge QR codes that are on subway ads or in airplane magazines. – Inspired by Scott Stratten
  15. You sign up to social networks before there is any desernable value, just to be an early adopter.
  16. You have reached the friend limit on Facebook.
  17. You know that there is a friend limit on Facebook.
  18. Your mom just tells her friends that you work “on the internet” – Inspired by David Spinks
  19. You checkin to a restaurant before actually speaking to anyone there.
  20. You not so secretly judge anyone following more people than are following them on Twitter.
  21. Your phone is usually face up on the bar or restaurant table when you are out.
  22. Your couch has Twitter, Facebook, Foursquare or Angry Bird pillows.
  23. Your world feels like it’s coming to an end when you get a low battery alert on your smartphone – Elysa Rice
  24. You take photos thinking about how they will look on Facebook.
  25. You read whatever news you find on Facebook and Twitter.
  26. You are haunted by the Tweetdeck chirping sound. – Nicole D’Alonzo
  27. You secretly judge magazine and TV ads that promote their social profiles poorly.
  28. You secretly hate friends who have more Twitter followers than you.
  29. You have a backup plan for when Twitter goes down.
  30. When you have bad customer service, your first step is to find the company’s Twitter handle.
  31. You complain about how bad Klout is while still signing in to check your score everyday.
  32. Your smartphone is your best friend.
  33. You hate when people use the word “viral.”
  34. You think of @GaryVee every time you see an orange Crush soda.
  35. You read Mashable more than you read the USA Today.
  36. You know what a bookmarklet is.
  37. You have Google alerts setup for your own name.
  38. You are working on a ‘strategy’ for people to like you. – Ryan Boyles
  39. You love Twitter.
  40. You secretly hate Twitter.
  41. You respect Justin Beiber for his Twitter following and recently learned he plays music too.
  42. You assume someone is talking about social media instead of pending nuptials when they mention the word “engagement”. – Dave Cutler
  43. You get bored reading news that is longer than 140 characters.
  44. All of the parties and events you go to are from Facebook invites.
  45. Spike Jones has ever made fun of you. – Inspired by Jason Falls
  46. No one in your family is capable of explaining to their friends what exactly it is that you do. – Mandi Laine
  47. Your significant other asks, “Are you still working, or just tweeting?” – Ryan Boyles
  48. You never ask to redeem Foursquare specials because you hate explaining them to your server.
  49. You think that your friends that are not on Facebook don’t have birthdays.
  50. Your use Pinterest to write your letter to Santa. – Inspired by Nicole D’Alonzo
  51. You ask your coworkers and friends for a “big favor” — to help Retweet your latest client’s Twitter campaign.
  52. You are fully aware that Auto DMs are what is really wrong with America.
  53. When you completely lose your voice, you use Twitter to ask those sitting with you to “pass the butter, please” #truestory – Lea Marino
  54. As much as you say you hate the term you secretly hope that someone calls you a “guru” – Simon Salt

Source : http://socialfresh.com/you-might-work-in-social-media-if/

Google +: The Good, the Bad and the Ugly

Google +: The Good, the Bad and the Ugly

If you have a pulse, there is a good chance that you’ve heard the buzz about Google’s latest foray into the world of social networking. Their new offering is called Google + (that’s pronounced “Google Plus”) and at first blush, it seems to have hit the mark. Although the new social network is still in closed beta (invite only), It has already amassed north of 10 million users. More importantly, numerous online influencers like Chris BroganDavid Armano and Robert Scoble have spent dozens if not hundreds of hours kicking the tires. For anyone that follows social media, getting the “in” crowd to adopt a new technology or social media is key to greater adoption.

As someone that has spent time personally and professionally with social media for six plus years, I’ve been intrigued with the possibilities that Google + offers. This curiosity comes with a healthy dose of skepticism on my part given Google’s poor track record of building and acquiring companies and services such as Jaiku, Wave, Dodgeball and Buzz. In spite of that skepticism, I’ve spend the better part of the last few weeks watching, posting and commenting on Google +. During that time, I’ve had a chance to witness some of the good, the bad and the ugly with Google’s latest offering. 

The Good
One of the main reasons that Google + is taking off the way it is is because they seem to have gotten the friending/privacy/social graph right via a convention called Circles. Circles are powerful for a few different reasons:

  • The circles come pre-set (although you can customize) so right out of the gate you can start adding people to buckets titled, “Family, Friends, Acquaintances, Following and Work.” In order to connect with someone (the equivalent of following or friending), you need to put them in a circle.
  • As a result of the bucketing connections into circles requirement, all of your connections end up in pre-defined groups. This allows you to decide which circle or circles you want to share with every time you post. This is a big win on the privacy front.
  • Unlike Twitter lists or Facebook Groups, you can not only view your circles by different criteria including first name, last name, relevance and recently updated but users also have the option to see only a stream from a specific circle or to view that circle’s activity in a separate tab.

Although I haven’t tried them yet, I do like the concept of the Hangouts on Google + or the ability to spontaneously create group chats (text and video) with your connections. You can add and subtract people from these groups on the fly giving you flexibility.

Probably the biggest opportunity for Google + is its ability to meet the need of social for business. If you think about it, Facebook is much more for personal interactions than business interactions (although important for businesses to play a role). LinkedIn is for business but still isn’t particularly social. Twitter falls somewhere in between but doesn’t allow for the robust conversation threading and image/video sharing that Google + and Facebook do. Even better, Google + has the opportunity to be the social glue that sits between all of Google’s apps and tools (Docs, Maps, Blogger, Picasa, etc.) This creates all sorts of internal and external collaboration opportunities over time.

The Bad
Two of the biggest knocks on Google + so far are the lack of groups (one of the more valuable features of Facebook) and the awkwardness around multiple people mentioning a post (this would be the equivalent of re-tweeting on Twitter). In the first case, I’m guessing that Google will fix this soon by adding in a type of public or private circle that users can administer. On the latter, I’m also assuming that a solution like collapsing posts in one’s stream that share redundant information so that they take up less room makes sense.

Lack of business pages also falls into the “bad” category. Companies like Ford and NPR News have been allowed in to test the service but as of yet, Google + is not yet open for companies to sign up. While many consumers may consider this an actual plus, I know of a lot of companies that are champing at the bit to get in and start to test this shiny new tool. We all know that Google will eventually allow for business usage but hopefully they don’t wait too long.

The Ugly
I’m happy to report that there really isn’t that much ugly with Google +. The few things that would fall in this category are more nuisances than major flaws. For one, the mobile app (just made available to iPhone users today) still doesn’t allow for notifying one’s connections using the “+” sign (similar to the @ sign in Twitter and Facebook). This applies to both posts and comments. Instead, it looks up gmail addresses and other search garbage.

Another item in the “ugly” category is a feature that is near and dear to my heart i.e. Google +’s check-in functionality. My experience with the Web version is that it’s not that accurate. After downloading the iPhone version, it seems like the geotargeting there is better but it has a much narrower database of places (at least at present) to draw upon than those of Facebook or foursquare. With all the geo data that Google has via its Maps and Places services, I would think this would be stronger out of the gate. 

Are you using Google + yet? If so, what has your experience been? And will you plan to use it instead of Facebook and Twitter or as a complementary service?


Aaron Strout is a 17 year digital marketing veteran. He is currently the head of location based marketing at global agency, WCG. He is also the co-author of the book, Location Based Marketing for Dummies. Aaron does most of his blogging these days at The Common Sense Blog. You can also follow him on Twitter.

 

Rich Harris has been a web marketer for over 10 years, with over 14 years experience in high-tech, both in the consumer and enterprise spaces.

Source http://www.zdnet.com/blog/feeds/google-the-good-the-bad-and-the-ugly/4018

Brilliant: If Facebook And Twitter Were Real Life

This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a “Like” or a “Follow”, it’s all included here.

The video is part a viral campaign to advertise a new opera called Two Boys, by Nico Muhly.

http://thenextweb.com/shareables/2011/06/10/brilliant-if-facebook-and-twitter-were-real-life/

 

PR campaigns must integrate with the marketing mix

I found this article on Bizcommunity and absolutely agree with the notion. PR is not a stand alone medium but needs to form part of the integrated Marketing campaign a company runs for a product or brand. Gone are the days of “Spray and Pray” Press Releases people!!!
Livewired PR, a multi-award winning, strategic public relations company believes there are huge opportunities for PR companies to closely integrate their offerings with the entire marketing mix.
Says Janine Lloyd, Livewired PR Managing Director, “Our PR campaigns are amplified substantially when the entire marketing team works closely together to achieve the client’s objectives. Often our PR team has come up with ideas which extend the marketing concept further, making the entire campaign far more powerful.”

“Marketing communications disciplines work better in harmony than in isolation. Their sum is greater than their parts especially when they speak consistently with one voice all the time, every time.”

Livewired PR has grown significantly due to its incorporation into the ForeBrands Integrated Marketing Communications Group and has seen first-hand the power of Public Relations working in close alignment with the entire marketing Mix. In 2010, Livewired secured brands Pringles, Duracell, Kodak, Braun and more recently Old Spice.

“In the FMCG space when you can align your PR strategies with digital, experiential and promotions, advertising, point-of-sale, in one synergistic force, the exponential returns we get on campaigns are phenomenal,” says Lloyd. “For example, when Pringles wanted to launch the new flavor-packed Extreme range, we collectively developed an integrated campaign titled Express Yourself! The campaign integrated across digital (consumer’s giving their most Extreme expression), experiential activations at bars, nightclubs and campuses, heavily supported by Public Relations, Point-of-sale and social media. The campaign was one of the most successful launches globally from a PR, experiential and social media perspective.”

“The future for PR companies lie in their ability to seamlessly work within the integrated marketing model and collectively contribute significantly to their client’s success,” concludes Lloyd.