Imagine If You Were Asked To Explain Your Own Beauty To Someone. Would You Struggle? Watch This Ladies Its Incredible

http://youtu.be/litXW91UauE Imagine if you were asked to explain your own beauty to someone. Would you struggle? Yeah. You and the other 3.5 billion women on the planet. The reality is that most of us can’t see our own beauty like the people around us can. We’re constantly underestimating ourselves. In fact, only 4% of women […]

Facebook Home Opens Up Mobile Ad Targeting Opportunities, And Other Marketing Stories Of The Week

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Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips.

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Think you know who we’re talking about? Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week.

Facebook ‘Home’ Will Be Great for Ad Data, But Bad for Brand and Media Apps, From Adweek
Many of you are probably well aware that Facebook recently launched Facebook Home, its new home screen replacement for Android devices, which Facebook describes as “a family of apps that puts your friends at the heart of your phone.” The downloadable system allows Android users to customize their home screens with multiple features like cover feeds, chat avatars, and notifications about calls, events, Facebook updates, and other apps. Through its App Launcher, Facebook Home also includes apps such as Instagram and Facebook Messenger, along with other third-party apps to complete the user experience.

Okay, so what does this mean for mobile marketers? Well, according to Adweek, it means that Facebook Home will bring advertising on mobile app networks to a whole new level. With Facebook’s apps, notifications, and features taking up the homepage, Adweek speculates that it could affect how brands outside Facebook reach their mobile audiences. Aside from hindering other brands’ mobile efforts, Facebook Home will be able to consistently gather user data and open up opportunities for highly targeted ads. This ad targeting could take into account user behavior through interactions in chats, messages, status updates, photos, and location checkins, among other things. Learn more about what Facebook Home means for mobile advertisers over at Adweek.

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Twitter Already Shut Down Ribbon’s Newly Launched In-Stream Payments Feature, From TechCrunch

In less than 48 hours, Twitter has already pulled the plug on what seemed like a promising new payment method for purchasing products through Twitter streams. The service, known as Ribbon, would allow users to click a button directly within a tweet in order to make a purchase without having to leave Twitter.com. There are speculations that Ribbon used Twitter Cards to set up the one-click purchase method that may have violated Twitter’s Terms of Service.

Although this service didn’t make it too far out the gate, it does show that companies are considering payment options that can drastically increase conversion rates for businesses. Allowing users to purchase items without ever leaving their Twitter streams opens up the potential to convert tons of leads into customers without additional landing pages or steps. Read more at TechCrunch.

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Tech Investors Should Take Note – The Female Consumer Is Changing Her Online Behavior

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By now we all know the power of the online female consumer. She propelled Pinterest to lofty, billion dollar heights, she is the dominant user on Facebook, and she drives the conversation on Twitter.

The female consumer is the decision maker behind a whopping 85% of all brand purchases. In fact, her spending habits propelled Pinterest to deploy an analytics platform this week meant to leverage the buying power of users for the companies that covet those dollars. However, a recently spotted trend amongst the female consumer base may indicate that social media is still rapidly changing, and that more focused, niche networks will see greater engagement in the future.

According to research recently released by KCR Research, nearly four in 10 North American women (38%) have decreased or stopped their usage of one or more social networks during the past six months. (See Infographic)

“We believe that these findings reflect the importance of time management in women’s lives and their empowerment to control what networks provide them with the most personal ROI.” Says Marcy Massura, Director of Digital Engagement at Weber Shandwick. “As women become even more efficient in how they manage their busy lives, they will increasingly apply those skills to their social networks. The churn that our study identified seems to indicate a preference to ‘go deep’ in fewer platforms, versus being spread thin over many.”

Prior to the rise of Pinterest, a number of web 1.0 social networking sites had successfully grabbed the interest of women. Sites like CafeMom and iVillage generated massive page views through an engaged audience that was looking for ways to connect with other women on topic specific discussions.

More recently, women have quickly and widely adopted the Web 2.0/social media sites that allow users to create and aggregate their content. However, these large, flat platforms do not necessarily lend themselves to a focused use.

Women do not have a lot of time. The time they spend online needs to be both entertaining and useful. For the large platforms such as Pinterest this means upstart sites like Lover.ly (where users collect and share wedding visuals) are a serious potential threat.

“Niche sites offer value to a woman in ways more general platforms may not,” adds Massura. “Since the niche platforms generally come with a specific theme or topic, she is free to engage deeply and frequently on one of her prime interests. What is important to her is that the quality of engagement can be more personal on niche sites and even message board communities than what she may get on more public broad-sweeping platforms. She can also confine her time to a topic she cares about instead of weeding through more extraneous commentary. From a marketing standpoint, smaller community sites offer wonderful opportunities to connect with her in more meaningful ways.”

While industry reports of teens pulling back from their Facebook engagement have been widely reported, they are perhaps not as alarming as the fact that the people who hold the purse strings of economic growth are narrowing their online focus. For tech investors hoping to stumble onto a young site with potential for both user base growth and legitimate possibilities for income stream generation, it seems as though tracking women’s online activities would be priority number one. But, sadly, except for a very few, it is not.

Find that hard to believe? Ask the Pinterest team, who pitched to many potential investors and found no interest early on in their lifecycle, even though the site had an established, engaged user base right from the start. Or, ask the team at The Muse, who recently shared their difficulties in raising funding for a site that is focused on a female user base, and also had very solid engagement numbers early on.

HOW COULD YOU? A Dog’s Story… This makes me shed a tear each time I read it. Hopefully it influences someone

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When I was a puppy, I entertained you with my antics and made you laugh. You called me your child, and despite a number of chewed shoes and a couple of murdered throw pillows, I became your best friend. Whenever I was “bad,” you’d shake your finger at me and ask “How could you?” – but then you’d relent, and roll me over for a belly rub.

My housebreaking took a little longer than expected, because you were terribly busy, but we worked on that together. I remember those nights of nuzzling you in bed and listening to your confidences and secret dreams, and I believed that life could not be any more perfect. We went for long walks and runs in the park, car rides, stops for ice cream (I only got the cone because “ice cream is bad for dogs,” you said), and I took long naps in the sun waiting for you to come home at the end of the day.

Gradually, you began spending more time at work and on your career, and more time searching for a human mate. I waited for you patiently, comforted you through heartbreaks and disappointments, never chided you about bad decisions, and romped with glee at your homecomings, and when you fell in love.

She, now your wife, is not a “dog person” – still I welcomed her into our home, tried to show her affection, and obeyed her. I was happy because you were happy. Then the human babies came along and I shared your excitement. I was fascinated by their pinkness, how they smelled, and I wanted to mother them, too. Only she and you worried that I might hurt them, and I spent most of my time banished to another room, or to a dog crate. Oh, how I wanted to love them, but I became a “prisoner of love.”

As they began to grow, I became their friend. They clung to my fur and pulled themselves up on wobbly legs, poked fingers in my eyes, investigated my ears, and gave me kisses on my nose. I loved everything about them and their touch- because your touch was now so infrequent – and I would have defended them with my life if need be.

I would sneak into their beds and listen to their worries and secret dreams, and together we waited for the sound of your car in the driveway. There had been a time, when others asked you if you had a dog, that you produced a photo of me from your wallet and told them stories about me. These past few years, you just answered “yes” and changed the subject. I had gone from being “your dog” to “just a dog” and you resented every expenditure on my behalf. Now, you have a new career opportunity in another city, and you and they will be moving to an apartment that does not allow pets. You’ve made the right decision for your “family,” but there was a time when I was your only family.

I was excited about the car ride until we arrived at the animal shelter. It smelled of dogs and cats, of fear, of hopelessness. You filled out the paperwork and said “I know you will find a good home for her.” They shrugged and gave you a pained look. They understand the realities facing a middle-aged dog, even one with “papers.” You had to pry your son’s fingers loose from my collar as he screamed “No, Daddy! Please don’t let them take my dog!” And I worried for him, and what lessons you had just taught him about friendship and loyalty, about love and responsibility, and about respect for all life. You gave me a goodbye pat on the head, avoided my eyes, and politely refused to take my collar and leash with you. You had a deadline to meet and now I have one, too.

After you left, the two nice ladies said you probably knew about your upcoming move months ago and made no attempt to find me another good home. They shook their heads and asked “How could you?”

They are as attentive to us here in the shelter as their busy schedules allow. They feed us, of course, but I lost my appetite days ago. At first, whenever anyone passed my pen, I rushed to the front, hoping it was you – that you had changed your mind – that this was all a bad dream…or I hoped it would at least be someone who cared, anyone who might save me. When I realized I could not compete with the frolicking for attention of happy puppies, oblivious to their own fate, I retreated to a far corner and waited.

I heard her footsteps as she came for me at the end of the day, and I padded along the aisle after her to a separate room. A blissfully quiet room. She placed me on the table and rubbed my ears, and told me not to worry. My heart pounded in anticipation of what was to come, but there was also a sense of relief. The prisoner of love had run out of days. As is my nature, I was more concerned about her. The burden which she bears weighs heavily on her, and I know that, the same way I knew your every mood.

She gently placed a tourniquet around my foreleg as a tear ran down her cheek. I licked her hand in the same way I used to comfort you so many years ago. She expertly slid the hypodermic needle into my vein. As I felt the sting and the cool liquid coursing through my body, I lay down sleepily, looked into her kind eyes and murmured “How could you?”

Perhaps because she understood my dog speak, she said “I’m so sorry.” She hugged me, and hurriedly explained it was her job to make sure I went to a better place, where I wouldn’t be ignored or abused or abandoned, or have to fend for myself – a place of love and light so very different from this earthly place. And with my last bit of energy, I tried to convey to her with a thump of my tail that my “How could you?” was not directed at her. It was you, My Beloved Master, I was thinking of. I will think of you and wait for you forever. May everyone in your life continue to show you so much loyalty.