Sale on my sisters, stunning jewelry now on.. pics here (excuse me the non schmodel)

My beautiful sister, Debbie Bayvel, is sooo creative – it does raise the green monster in me sometimes.. 🙂 I would love to make the gorgeous jewelry she designs and creates in her range, realbydlb. All handmade silver jewelry which can be redesigned, etched and embellished for precious and beautiful gifts and momento’s to high […]

Marketing Trends for 2013 You Haven’t Heard Before – Forbes

Below are 10 trends drawn from our unique vantage point at CEB. I’m betting 4 or 5 of them will be ones you hadn’t heard before.

Proverbial digital dog will catch car: Digital marketing teams from companies in mainstream categories from ice cream to motor oil to banking are getting big increases in their 2013 resources. We’re talking double the budget and double the headcount. The digital dog has caught the car! Those same digital dogs must now show the CMO (and CFO) that they’re spending those 2013 dollars wisely. File this under: careful what you wish for.

Digital dog will discover that it in fact caught a buffalo, not a car: Based on recent studies we’ve seen using the newly available analytic tools to validate digital campaign effectiveness, digital marketers (and those who just boosted their budgets) will realize there’s an enormous amount of “leakage” in digital executions. Digital, in fact, doesn’t deliver the reach and coverage with that low waste that it promises. To make matters worse, when you look at the percentage of paid digital impressions that are actually viewable, the situation is even more bleak. This isn’t a car we just caught. It’s a buffalo. You can still get from point A to point B, but it’s a different kind of ride.

Countless, limp-branded social efforts will be abandoned, countless more will be launched: Many brands and products don’t need a Facebook page, YouTube channel or LinkedIn group. Here’s an idea for a Pinterest board—brand social executions that have become lifeless zombies.

Marketing silo walls will come tumblin’ down (in favor of new walls): When it comes to digital integration, many large enterprise marketing leaders will realize they can’t process their way out of a structure problem. So, they’ll make changes to their organizational structure. By blowing up old silos (TV, events, direct, PR) and replacing them with new structures (paid, earned, owned), they will mix digital and non-digital tactics into people-based roles on how the tactics behave (e.g., if it’s bought in a marketplace, like TV or display), not on what category they fit into (e.g., events or digital).

Marketing and IT will jointly discover they are missing the boat because they were bickering in customs: IT is good at process, reliability and security. Marketing is good at following consumers, moving quickly and catching attention. Neither is good at looking down the road and creating a marketing technology roadmap from a consumer point-of-view. Having discovered this, some organizations will correct it (by hiring a marketing technologist or somehow creating the underlying capability). But, most will continue bickering.

Content marketing will experience a sophomore year slump: Content marketing sure has been the rage, hasn’t it? In the first wave, we saw some marketing teams with the energy, savvy, resources and mandate to really do content marketing well. The wave of 2013 adopters will mostly include the content marketing “band-wagon-ers,” who lack at least one of those four characteristics. The result? The shine will come off of content marketing in some instances. Not for lacking in merit, but because there will be execution challenges (see Trend 3).

Human inertia will pour cold water on 80% of consumer trends you read on other trend lists: I love Mary Meeker’s annual Internet trends report, don’t you? In this year’s report, she presents a series of “asset-light” consumer trends that will shape commerce. The problem is many of these trends rely on consumers changing long-engrained routines. While Ms. Meeker has the good sense not to put these on a timeline, most other trend lists don’t. For that reason, we’ll look up next December and realize 2013 wasn’t the Year of Direct Delivery (unless you’re a hipster living in New York or San Francisco) or the Year of Room-sharing (I love AirBnB, but, come on, most consumers who travel are not going to sleep on a stranger’s couch). Human inertia simply prevents most of these trends from going mainstream anytime soon.

Simple experiences win. It’s a really noisy environment out there and consumers feel like they are leading really complicated lives. Most of the winning brands of 2013 will have simplified customers’ lives, and will have done so in transparent, simple ways. If this feels right in your gut, read more about it in HBR or Forbes. Then, recast your engagement-focused marketing to treat consumer attention as a precious object to be handled with great care and attention.

Marketing leaders will realize marketer “agility” is part table stakes, part harmful! CEB did exhaustive research on winning marketing qualities for 2013 and found that the most predictive trait of high performing marketers is grit—the ability to doggedly pursue higher-order goals in the face of distractions and hardship. However, seventy-eight percent of marketing leaders still believe that their marketer teams need instead to be fast-moving, agile and adaptive.

Trend lists numbering “10” will fall out of fashion. I don’t think I need to explain.

Source http://www.forbes.com/sites/patrickspenner/2013/01/15/marketing-trends-for-2013-you-havent-heard-before/

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QuOteS FOr ThE 20th jULy oN MEn ….. hillarious

I never liked the men I loved and never loved the men I liked. ~ Fanny Brice

 

You can tell the strength of a nation by the women behind its men. ~ Benjamin Disraeli

 

 

Power does not corrupt men; fools, however, if they get into a position of power, corrupt power. ~ George Bernard Shaw

 

When men and woman die, as poets sung, his heart’s the last part moves, her last, the tongue. ~ Benjamin Franklin

 

Passion makes idiots of the cleverest men, and makes the biggest idiots clever. ~ Francois de La Rochefoucauld

 

If you would convince a man that he does wrong, do right. Men will believe what they see. ~ Henry David Thoreau

 

All men’s miseries derive from not being able to sit in a quiet room alone. ~ Blaise Pascal

 

The world judge of men by their ability in their profession, and we judge of ourselves by the same test: for it is on that on which our success in life depends. ~ William Hazlitt

 

All women become like their mothers. That is their tragedy. No man does. That’s his. ~ Oscar Wilde

 

God made woman beautiful and foolish; beautiful, that man might love her; and foolish, that she might love him. ~ Unknown

 

Young men want to be faithful, and are not; old men want to be faithless, and cannot. ~ Oscar Wilde

 

It’s not the men in my life that counts, it’s the life in my men. ~ Mae West

 

A man may conquer a million men in battle but one who conquers himself is, indeed, the greatest of conquerors. ~ Buddha

 

Women need a reason to have sex. Men just need a place. ~ Billy Crystal

 

Men play the game; women know the score. ~ Roger Woddis

 

Man will occasionally stumble over the truth, but most times he will pick himself up and carry on. ~ Winston Churchill

 

There are some sluggish men who are improved by drinking; as there are fruits that are not good until they are rotten. ~ Samuel Johnson

 

 

When a man points a finger at someone else, he should remember that four of his fingers are pointing at himself. ~ Louis Nizer

 

Happy is he who still loves something he loved in the nursery: He has not been broken in two by time; he is not two men, but one, and he has saved not only his soul but his life. ~ Gilbert K. Chesterton

 

Few men have been admired of their familiars. ~ Michel de Montaigne

 

Boys will be boys, and so will a lot of middle-aged men. ~ Kin Hubbard

 

If it’s true that men are such beasts, this must account for the fact that most women are animal lovers. ~ Doris Day

 

All men [are] of one metal, but not in one mold. ~ John Lyly

 

Men are like steel. When they lose their temper, they lose their worth. ~ Chuck Norris

 

Adversity makes men, and prosperity makes monsters. ~ Victor Hugo

 

Men seldom, or rather never for a length of time and deliberately, rebel against anything that does not deserve rebelling against. ~ Thomas Carlyle

 

Is it not rather what we expect in men, that they should have numerous strands of experience lying side by side and never compare them with each other? ~ George Eliot

 

A child, from the time he can think, should think about all he sees, should suffer for all who cannot live with honesty, should work so that all men can be honest, and should be honest himself. ~ Jose Marti

 

The greatest truths are the simplest, and so are the greatest men. ~ Julius Charles Hare

 

Men are so willing to respect anything that bores them. ~ Marilyn Moroe

 

There are more men ennobled by study than by nature. ~ Marcus Tullius Cicero

 

Young men preen. Old men scheme. ~ Mason Cooley

 

If you want anything said, ask a man. If you want something done, ask a woman. ~ Margaret Thatcher

 

A diplomat is a man who always remembers a woman’s birthday but never remembers her age. ~ Robert Frost

 

Classical quotation is the parole of literary men all over the world. ~ Samuel Johnson

 

Men do not quit playing because they grow old; they grow old because they quit playing. ~ Oliver Wendell Holmes

 

The desire of excessive power caused the angels to fall; the desire of knowledge caused men to fall. ~ Francis Bacon

 

Perfect friendship is the friendship of men who are good, and alike in excellence; for these wish well alike to each other qua good, and they are good in themselves. ~ Aristotle

 

Men should be like Kleenex, soft, strong and disposable. ~ Cher

 

There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves. ~ Will Rogers

 

Priests are not men of the world; it is not intended that they should be; and a University training is the one best adapted to prevent their becoming so. ~ Samuel Butler

 

Let me embrace thee, sour adversity, for wise men say it is the wisest course. ~ William Shakespeare

 

Men are only as great as they are kind. ~ Elbert Hubbard

 

Men kick friendship around like a football, but it doesn’t seem to crack. Women treat it like glass and it goes to pieces. ~ Anne Morrow Lindbergh

 

Only the wisest and stupidest of men never change. ~ Confucius

 

In the long run, men hit only what they aim at. Therefore, they had better aim at something high. ~ Henry David Thoreau

 

It is a fact often observed, that men have written good verses under the inspiration of passion, who cannot write well under other circumstances. ~ Ralph Waldo Emerson

 

If there is no struggle, there is no progress. Those who profess to favor freedom, and deprecate agitation, are men who want crops without plowing up the ground, they want rain without thunder and lightning. ~ Frederick Douglass

 

Violent men have not been known in history to die to a man. They die up to a point. ~ Mohandas Gandhi

 

Great men or men of great gifts you shall easily find, but symmetrical men never. ~ Ralph Waldo Emerson