In the World of Sales and Marketing there is a simple realisation to adhere to ” Supply and demand” – I am not referring to the economical “law of supply an demand”. I am referring to the fact that a company who “sells” or “supplies” a product/item or service will generally look at one thing as the major goal of the business…. create a DEMAND so you can SUPPLY and be successful… OOPs and than we have ESKOM
Yes due to no future planning on the government in power nows’ behalf; or if we shift the blame to the government beforehand. We still have the same problem at hand ….. a demand for supply where no supply is available.
Take an area like Cosmos city in Nootigedacht, Johannesburg for example. Eskom comes up with a fabulous way in which the public can control and budget for the amount they spend on electricity by using a prepaid meter. Simple. Go to Pick n Pay purchase the amount of electricity you can afford go home and enter the special key on your slip, into the meter and Voila… electricity controlled by you. Ah but the problem is when you punch in your special key and … nothing happens. Load shedding has been scheduled in the area for the last two months between 6 – 9p.m. every evening! So we have demand but no supply!
How than I ask does Eskom still have the monopoly in South Africa. I am no fundi on power stations or electrical supply – but surely there is some way to overcome this problem solar power, wind-turbine powered electrical stations???? There must be some company out there in this fast paced highly evolving world, that would be able to supply for this demand – or are they not allowed to because Eskom is government owned and our top echelons do not want to lose out on this income?
Now lets bring in that Economical “Law of supply and demand” – A theory explaining the interaction between the supply of a resource and the demand for that resource. The law of supply and demand defines the effect that the availability of a particular product and the desire (or demand) for that product has on price. Generally, if there is a low supply and a high demand, the price will be high. In contrast, the greater the supply and the lower the demand, the lower the price will be.
So there you have it why we pay such high electricity bills because of other individuals i.e our Government’s loss of foresight and planning!