My Work | Services Offered As A Digital Marketing Consultant| An Old One WIth Over 16 Years Experience :)

Jojo Bayvel digital marketing services consultant south africa

Today’s digital landscape is more competitive than ever, requiring marketing leaders to execute online strategies that attract, convert, and retain more customers. Combining analytics with goal-driven methodology, I will help you benchmark your current initiatives, establish clear and realistic objectives, and create a roadmap for your success.

As your digital marketing consultant who understands the “customer journey,” I offer strategy, implementation, optimization, and training across your multi-channel marketing activity to increase visibility, traffic, and conversion — maximizing your digital marketing return on investment.

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Explore how my digital marketing services and expertise can help you EVOLVE your organization contact me at jojobayvel@me.com

Consulting services include:

Content Marketing

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Your online content impacts the way your prospects and customers find, think, and feel about your brand.  Creative, innovative content combined with Search Engine Optimization and Social Media best practices is a killer combination that makes your business easy to find and attracts, then engages your target audience.

Search Engine Optimization

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Smart companies seeking that elusive competitive advantage online see the greatest successes with a strategy that employs optimization best practices. SEO takes into consideration search engines, social network and online news media preferences while catering to your customers’ needs. Increase your online visibility and put your brand in front of the right audience, on the right channel, at the right point in their purchasing journey with my SEO services.

Social Media Marketing

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Understanding your audience is key to your brand’s success in social media.  The B2B and B2C buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put my pioneering combination of traditional marketing, search marketing and social media to work for your brand.

Email Marketing

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If you’re looking to add email marketing to part of your integrated online marketing program,  I have honed the email marketing process to create a results-driven approach to messaging, Call To Action (CTA), lead capture and conversion metrics.

Influencer Marketing

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My unique approach to influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility.

Digital Advertising

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Online advertising allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads. I ensure companies get the best ROI in social advertising through strategic planning, top quality ad creative, and ongoing campaign measurement and optimization.

Website Analytics

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Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers.  My data-driven approach will determine which metrics are most important and what actions we can take to help you convert more customers.


 

This is too funny ROTFL – sent in by 77 yr old granny… should I really join Facebook?

 

When I bought my Blackberry, I thought about the 30-year business I ran with 1800 employees, all without a cell phone that plays music, takes videos, pictures and communicates with Facebook and Twitter.  I signed up under duress for Twitter and Facebook, so my seven kids, their spouses, 13 grand kids and 2 great grand kids could communicate with me in the modern way. I figured I could handle something as simple as Twitter with only 140 characters of space.
That was before one of my grand kids hooked me up for Tweeter, Tweetree, Twhirl, Twitterfon, Tweetie and Twittererific Tweetdeck, Twitpix and something that sends every message to my cell phone and every other program within the texting world..
My phone was beeping every three minutes with the details of everything except the bowel movements of the entire next generation. I am not ready to live like this. I keep my cell phone in the garage in my golf bag.
The kids bought me a GPS for my last birthday because they say I get lost every now and then going over to the grocery store or library. I keep that in a box under my tool bench with the Blue tooth [it’s red] phone I am supposed to use when I drive. I wore it once and was standing in line at Barnes and Noble talking to my wife and everyone in the nearest 50 yards was glaring at me. I had to take my hearing aid out to use it,  and I got a little loud.
I mean the GPS looked pretty smart on my dash board, but the lady inside that gadget was the most annoying, rudest person I had run into in a long time. Every 10 minutes, she would sarcastically say, “Re-calc-u-lating.”  You would think that she could be nicer. It was like she could barely tolerate me. She would let go with a deep sigh and then tell me to make a U-turn at the next light. Then if I made a right turn instead. Well, it was not a good relationship.When I get really lost now, I call my wife and tell her the name of the cross streets and while she is starting to develop the same tone as Gypsy, the GPS lady, at least she loves me.To be perfectly frank, I am still trying to learn how to use the cordless phones in our house. We have had them for 4 years, but I still haven’t figured out how I can lose three phones all at once and have to run around digging under chair cushions and checking bathrooms and the dirty laundry baskets when the phone rings…
The world is just getting too complex for me. They even mess me up every time I go to the grocery store. You would think they could settle on something themselves but this sudden “Paper or Plastic?” every time I check out just knocks me for a loop. I bought some of those cloth reusable bags to avoid looking confused, but I never remember to take them in with me.
Now I toss it back to them. When they ask me, “Paper or Plastic?” I just say, “Doesn’t matter to me. I am bi-sacksual.”  Then it’s their turn to stare at me with a blank look.  I was recently asked if I tweet. I answered, No, but I do toot a lot.”
P.S.  I know some of you are not over 50 …    I sent it to you to allow you to forward it to those who are..

Us senior citizens don’t need anymore gadgets.  The tv remote and the garage door remote are about all we can handle.

 

Brilliant: If Facebook And Twitter Were Real Life

This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a “Like” or a “Follow”, it’s all included here.

The video is part a viral campaign to advertise a new opera called Two Boys, by Nico Muhly.

http://thenextweb.com/shareables/2011/06/10/brilliant-if-facebook-and-twitter-were-real-life/

 

South Africa And Social Media In 2011

South Africans are looking forward to an exciting 2011 as social media becomes the norm for businesses and consumers alike.

Consumers are spending more time and effort to take their lives onto these platforms, while businesses are taking the plunge as they start to understand social media marketing possibilities, writes Ryan Silberman, chief operating officer of Popimedia.
Popimedia believes that the rapid pace of technology innovation is feeding the social media frenzy, and it is becoming easier for people to have real-time conversations with their networks on any platform.
So let’s take a look at the major trends:
Television
Television will make a strong play in consumers’ lives this year, as TVs, computers and mobile phones become integrated.
Skype already comes installed on various TVs. Apple, Google and other independent companies offer a “connected” TV experience which brings not only streaming video content to a TV, but a whole host of applications which will allow users to access weather, news and connect with social networks.
This in turn will allow users to “like” their favourite movies or leave comments on what they are busy watching. Obviously this will depend on Internet connection speed, and only the luckiest few will have access to these services in South Africa.
Video calls, face time and conferencing
With TV, mobile and PC now connected, video calls will begin to flourish across platforms and devices. Up until recently, only platform-to-platform and device-to-device video conferencing has been possible, and even then both users had to use the same setup.
So while trying on a new pair of jeans, for example, users will be able to call friends on their mobile, TV or laptop and get their opinion on the spot.
Facebook
Online, Facebook is still South Africa’s social media platform of choice, and there are many innovations planned for 2011:
*Facebook Places – gives users the opportunity to let their circle of friends know where they are and what they are up to.
*Facebook Deals – should see competition with the Groupon business model for small businesses.
*Facebook Personalisation – in essence, an “automatic Facebook Connect”, will add more partners to make the online experience with friends seamless across favourite sites.
*Facebook ads outside of Facebook – Facebook should leverage Facebook Connect to bring Facebook advertising to connected sites.
With 250-million people accessing Facebook Connect through third party sites, the time is now right for Facebook to offer third party sites a tool to serve Facebook ads outside of Facebook.
This would effectively one-up Google’s offering as the same sort of targeting that is available on Facebook would now become available to any site using Facebook Connect.
These and other existing applications combined with the fact that South African businesses have been interacting with Facebook and growing communities for the last few years, has made the management of a Facebook page vitally important.
The following questions need to be asked by brands on how to do this:
*How do they ensure that the page is being monitored and vetted?
*Is there an audit trail of interaction?
*What if they have multiple pages for different purposes under one brand stable?
*How do they ensure that the right people get the right information in order to make the right decisions at the right time, such as customer service issues and sales leads?
*Do they actually have a content strategy?
*If so, can they schedule, approve and adapt it?
With that in mind, Popimedia will soon launch its Meedee8 tool which will help to answer these questions.
Offline merges with online (location based services)
Society is moving towards an era where people are literally connected to networks every second of the day, and thanks to the innovative technologies expected to gain traction in South Africa this year (such as Foursquare and a long list of competitors, including Facebook Places), it could be done as easily as just walking into a store.
Recently, people attending the annual Coca-Cola Day in Israel were part of a pilot project where they were each given an RFID bracelet with their Facebook details preloaded, which updated their profiles on the social media site with information on their whereabouts during the event.
In summary, innovation and technology have a snowball effect on how people interact and communicate with their friends and brands, and social media will have an ever increasing role in consumers’ lives.