My Work | Services Offered As A Digital Marketing Consultant| An Old One WIth Over 16 Years Experience :)

September 15, 2017September 18, 2017 JoJo BayvelLeave a comment

Today’s digital landscape is more competitive than ever, requiring marketing leaders to execute online strategies that attract, convert, and retain more customers. Combining analytics with goal-driven methodology, I will help you benchmark your current initiatives, establish clear and realistic objectives, and create a roadmap for your success.

As your digital marketing consultant who understands the “customer journey,” I offer strategy, implementation, optimization, and training across your multi-channel marketing activity to increase visibility, traffic, and conversion — maximizing your digital marketing return on investment.

Explore how my digital marketing services and expertise can help you EVOLVE your organization contact me at jojobayvel@me.com

Consulting services include:

Content Marketing

Your online content impacts the way your prospects and customers find, think, and feel about your brand. Creative, innovative content combined with Search Engine Optimization and Social Media best practices is a killer combination that makes your business easy to find and attracts, then engages your target audience.

Search Engine Optimization

Smart companies seeking that elusive competitive advantage online see the greatest successes with a strategy that employs optimization best practices. SEO takes into consideration search engines, social network and online news media preferences while catering to your customers’ needs. Increase your online visibility and put your brand in front of the right audience, on the right channel, at the right point in their purchasing journey with my SEO services.

Social Media Marketing

Understanding your audience is key to your brand’s success in social media. The B2B and B2C buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put my pioneering combination of traditional marketing, search marketing and social media to work for your brand.

Email Marketing

If you’re looking to add email marketing to part of your integrated online marketing program, I have honed the email marketing process to create a results-driven approach to messaging, Call To Action (CTA), lead capture and conversion metrics.

Influencer Marketing

My unique approach to influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility.

Digital Advertising

Online advertising allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads. I ensure companies get the best ROI in social advertising through strategic planning, top quality ad creative, and ongoing campaign measurement and optimization.

Website Analytics

Understanding the path from discovery to conversion of your customers is key in determining what changes you can make to convert more customers. My data-driven approach will determine which metrics are most important and what actions we can take to help you convert more customers.

25 Slideshare marketing Tips – Maximise your ROI by Carley Morrow

May 12, 2011 JoJo Bayvel3 Comments

Posted by Carley Morrow on Apr 21, 2011 in Blog | 5 comments

In terms of social media Slideshare is often overlooked, however Slideshare is the largest online community for viewing and sharing presentations. You can view, upload, embed and easily share yourbusiness presentation across the web.

Although the volume of viewers is a fraction of the larger social networks, Slideshare commands a much more high-end, business-orientated clientele and ties in nicely with professional networks such as Linkedin. Slideshare is widely used by business decision makers, B2Bs, public companies and industry experts.

Creating even a simple presentation using PowerPoint or Keynote can be a time consuming process, by taking on board the tips below we hope you will maximize the return on your investment.

1. Choose a username that represents your business or your objectives well. eg your company nameshould be used to build your brand, however if you are not building a brandname then a more search engine friendly name may be more appropriate.

eg compare slideshare.net/hilton to slideshare.net/hotels or slideshare.net/warrenbuffett toslideshare.net/investmentconsultant

Your decision will be based on your company objectives – keyword rich names will be better for quick rankings whilst company names or brand names are better for slower, longer term growth.

2. Fully complete your profile. Ensure you have a branded image and your description contains relevant information and keywords -include your website url.

3. Include your business name, web address and contact details within the first few slides – many people will not watch until the end.

4. Also ensure your business name, web address and contact details are on the final slide.

5. Keep presentations short – this means there is more chance of the viewer watching to the end…and more chance of them wanting to see more (ie go to your website!). Around 10-15 slides is a good number.

6. Ensure presentations are highly visual with minimal plain text. You need to keep your viewers attention – rows & rows of text will not do it!!!

7. Include a “call to action” at the end – encourage viewers to visit your website or phone you. Entice them with a free download – a report or whitepaper.

8. Leave a good amount of space around your presentation – remember Slideshare will add navigation areas to left and right. Make sure important information is not too close to the edge!

9. If you find yourself using Slideshare a lot it may be worth looking at a “pro” account. They start at $19 per month and will allow you “30 leads per month” with a built in “lead capture” form. Details here: slideshare pro account

10. Add the presentations to your other social networks such as Facebook, Twitter & Linkedin

11. Ensure your Title is captivating and contains relevant keywords

12. Utilise tags for relevant keywords and keyphrases (separate with a comma)

13. The description should be compelling and contain relevant keywords. You can also add your website address (unfortunately this will not be clickable) and your full business address and telephone number (ideally exactly as Google have it in your Google Places account).

View more presentations from Carley Morrow

14. Embed your presentation on your blog & newsletter.

15. If you use Linkedin connect using the Linkedin Slideshare app (get it here! )

16. Think about uploading a pdf version of your presentation rather than the raw presentation – export from Powerpoint or Keynote as a pdf. This will ensure it is easy for people to download and will display properly on Slideshare

17. Submit your pdf to document sharing sites such as scribd.com or docshare.com

18. If embedding on your website click on “customize” (its a small link which appears when you click on “Embed”) and choose “Without related content” (unless you are happy to display related content – possibly competitors – alongside your presentation!).

19. Remember Slideshare default presentation is displayed at only 425px wide (small!). This is another reason to keep slides big, bold and with large text.

20. Those who are good with Powerpoint / Keynote should embed clickable links within the presentation and export as pdf. Before uploading to Slideshare check the links work – if they work on your pdf they should most likely work on Slideshare!

21. Make your links trackable using your service of choice (a url shortening service should do the trick!)

22. Keep an eye out for comments and respond! respond! respond!

23. Follow other users (there are some really clever people out there freely sharing information) and set your notifications to update you when a new presentation is added!

24. Turn your presentation into a youtube video & gain more exposure

25. To maximize exposure carry out keyword research first and ensure the title of all submissions (eg to Slideshare, Youtube, Scribd etc) utilize the best phrases

Hopefully you found that list useful – why not bookmark it and use it as a checklist? (PC users: CTRL+D / Mac users: Apple-Shift-D – works for most keyboards/browsers!). We estimate spending an extra 30mins working though some of these points will have a great impact on the return you receive on you presentation.