Below are 10 trends drawn from our unique vantage point at CEB. I’m betting 4 or 5 of them will be ones you hadn’t heard before.

Proverbial digital dog will catch car: Digital marketing teams from companies in mainstream categories from ice cream to motor oil to banking are getting big increases in their 2013 resources. We’re talking double the budget and double the headcount. The digital dog has caught the car! Those same digital dogs must now show the CMO (and CFO) that they’re spending those 2013 dollars wisely. File this under: careful what you wish for.

Digital dog will discover that it in fact caught a buffalo, not a car: Based on recent studies we’ve seen using the newly available analytic tools to validate digital campaign effectiveness, digital marketers (and those who just boosted their budgets) will realize there’s an enormous amount of “leakage” in digital executions. Digital, in fact, doesn’t deliver the reach and coverage with that low waste that it promises. To make matters worse, when you look at the percentage of paid digital impressions that are actually viewable, the situation is even more bleak. This isn’t a car we just caught. It’s a buffalo. You can still get from point A to point B, but it’s a different kind of ride.

Countless, limp-branded social efforts will be abandoned, countless more will be launched: Many brands and products don’t need a Facebook page, YouTube channel or LinkedIn group. Here’s an idea for a Pinterest board—brand social executions that have become lifeless zombies.

Marketing silo walls will come tumblin’ down (in favor of new walls): When it comes to digital integration, many large enterprise marketing leaders will realize they can’t process their way out of a structure problem. So, they’ll make changes to their organizational structure. By blowing up old silos (TV, events, direct, PR) and replacing them with new structures (paid, earned, owned), they will mix digital and non-digital tactics into people-based roles on how the tactics behave (e.g., if it’s bought in a marketplace, like TV or display), not on what category they fit into (e.g., events or digital).

Marketing and IT will jointly discover they are missing the boat because they were bickering in customs: IT is good at process, reliability and security. Marketing is good at following consumers, moving quickly and catching attention. Neither is good at looking down the road and creating a marketing technology roadmap from a consumer point-of-view. Having discovered this, some organizations will correct it (by hiring a marketing technologist or somehow creating the underlying capability). But, most will continue bickering.

Content marketing will experience a sophomore year slump: Content marketing sure has been the rage, hasn’t it? In the first wave, we saw some marketing teams with the energy, savvy, resources and mandate to really do content marketing well. The wave of 2013 adopters will mostly include the content marketing “band-wagon-ers,” who lack at least one of those four characteristics. The result? The shine will come off of content marketing in some instances. Not for lacking in merit, but because there will be execution challenges (see Trend 3).

Human inertia will pour cold water on 80% of consumer trends you read on other trend lists: I love Mary Meeker’s annual Internet trends report, don’t you? In this year’s report, she presents a series of “asset-light” consumer trends that will shape commerce. The problem is many of these trends rely on consumers changing long-engrained routines. While Ms. Meeker has the good sense not to put these on a timeline, most other trend lists don’t. For that reason, we’ll look up next December and realize 2013 wasn’t the Year of Direct Delivery (unless you’re a hipster living in New York or San Francisco) or the Year of Room-sharing (I love AirBnB, but, come on, most consumers who travel are not going to sleep on a stranger’s couch). Human inertia simply prevents most of these trends from going mainstream anytime soon.

Simple experiences win. It’s a really noisy environment out there and consumers feel like they are leading really complicated lives. Most of the winning brands of 2013 will have simplified customers’ lives, and will have done so in transparent, simple ways. If this feels right in your gut, read more about it in HBR or Forbes. Then, recast your engagement-focused marketing to treat consumer attention as a precious object to be handled with great care and attention.

Marketing leaders will realize marketer “agility” is part table stakes, part harmful! CEB did exhaustive research on winning marketing qualities for 2013 and found that the most predictive trait of high performing marketers is grit—the ability to doggedly pursue higher-order goals in the face of distractions and hardship. However, seventy-eight percent of marketing leaders still believe that their marketer teams need instead to be fast-moving, agile and adaptive.

Trend lists numbering “10” will fall out of fashion. I don’t think I need to explain.

Source http://www.forbes.com/sites/patrickspenner/2013/01/15/marketing-trends-for-2013-you-havent-heard-before/

I’ve learned

January 20, 2013January 20, 2013 JoJo Bayvel2 Comments

I’ve learned…

I’ve learned… that having a mom and sisters as best friends is one of life’s best gifts.

I’ve learned…that only when I love someone with the same unconditional love I have for my dog, will I marry them.

I’ve leaned…that money doesn’t make you happy but it sure makes the sad times easier.

I’ve learned… that the only way I can control my anxiety is with God.

I’ve learned…that you can say what you want but how you behave is how you will be judged.

I’ve learned…that girls are too willing to be with someone they don’t love, for money, as opposed to being with someone they love who has ambition. I’ve also learned… that these relationships don’t work by looking at girls I know and they are left poor and with no dignity.

I’ve learned… that I will always be seen as a blonde Barbie with three brain cells.

I’ve learned…not to let this bother me as I have the IQ of a genius and can outsmart most brunettes and ladies my age.

I’ve learned…that class is everything not celebrity.

I’ve learned…that the best classroom in the world is at the feet of an elderly person.

I’ve learned…that when you’re in love, it shows.

I’ve learned…that just one person saying to me, “You’ve made my day!” makes my day.

I’ve learned…that having a child fall asleep in your arms is one of the most peaceful feelings in the world.

I’ve learned…that being kind is more important than being right.

I’ve learned…that you should never say no to a gift from a child.

I’ve learned…that I can always pray for someone when I don’t have the strength to help him in some other way.

I’ve learned…that no matter how serious your life requires you to be, everyone needs a friend to act goofy with.

I’ve learned…that sometimes all a person needs is a hand to hold and a heart to understand.

I’ve learned…that simple walks with my father around the block on summer nights when I was a child did wonders for me as an adult.

I’ve learned…that life is like a roll of toilet paper. The closer it gets to the end, the faster it goes.

I’ve learned…that we should be glad God doesn’t give us everything we ask for.

I’ve learned…that money doesn’t buy class.

I’ve learned…that it’s those small daily happenings that make life so spectacular.

I’ve learned…that under everyone’s hard shell is someone who wants to be appreciated and loved.

I’ve learned…that the Lord didn’t do it all in one day. What makes me think I can?

I’ve learned…that to ignore the facts does not change the facts.

I’ve learned…that when you plan to get even with someone, you are only letting that person continue to hurt you.

I’ve learned…that love, not time, heals all wounds.

I’ve learned…that the easiest way for me to grow as a person is to surround myself with people smarter than I am.

I’ve learned…that everyone you meet deserves to be greeted with a smile.

I’ve learned…that there’s nothing sweeter than sleeping with your babies and feeling their breath on your cheeks.

I’ve learned…that no one is perfect until you fall in love with them.

I’ve learned…that life is tough, but I’m tougher.

I’ve learned…that opportunities are never lost; someone will take the ones you miss.

I’ve learned…that when you harbor bitterness, happiness will dock elsewhere.

I’ve learned…that one should keep his words both soft and tender, because tomorrow he may have to eat them.

I’ve learned…that a smile is an inexpensive way to improve your looks.

I’ve learned…that I can’t choose how I feel, but I can choose what I do about it.

I’ve learned…that when your newly born nephew holds your little finger in his little fist, that you’re hooked for life.

I’ve learned…that everyone wants to live on top of the mountain, but all the happiness and growth occurs while you’re climbing it.

I’ve learned…that it is best to give advice in only two circumstances; when it is requested and when it is a life threatening situation.

I’ve learned…that the less time I have to work with, the more things I get done.

WAKE UP SOUTH AFRICA when the reward is great, the effort to succeed is great, but when government takes all the reward away, no one will try or want to succeed.

December 26, 2011 JoJo Bayvel5 Comments

Is this man truly a genius? Checked out and this is true…it DID happen!

An economics professor at a local college made a statement that he had never failed a single student before, but had recently failed an entire class. That class had insisted that Obama’s socialism worked and that no one would be poor and no one would be rich, a great equalizer.

The professor then said, “OK, we will have an experiment in this class on Obama’s plan”.. All grades will be averaged and everyone will receive the same grade so no one will fail and no one will receive an A…. (substituting grades for dollars – something closer to home and more readily understood by all).

After the first test, the grades were averaged and everyone got a B. The students who studied hard were upset and the students who studied little were happy. As the second test rolled around, the students who studied little had studied even less and the ones who studied hard decided they wanted a free ride too so they studied little.

The second test average was a D! No one was happy.
When the 3rd test rolled around, the average was an F.

As the tests proceeded, the scores never increased as bickering, blame and name-calling all resulted in hard feelings and no one would study for the benefit of anyone else.

To their great surprise, ALL FAILED and the professor told them that socialism would also ultimately fail because when the reward is great, the effort to succeed is great, but when government takes all the reward away, no one will try or want to succeed.

Could not be any simpler than that.

Remember, there IS a test coming up. The 2012 elections.

These are possibly the 5 best sentences you’ll ever read and all applicable to this experiment:

1. You cannot legislate the poor into prosperity by legislating the wealthy out of prosperity.

2. What one person receives without working for, another person must work for without receiving.

3. The government cannot give to anybody anything that the government does not first take from somebody else.

4. You cannot multiply wealth by dividing it!

5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that is the beginning of the end of any nation.

Can you think of a reason for not sharing this? Neither could I.

54 Warning Signs That You are addicted to Social Media … gulp I associate with a few

December 11, 2011 JoJo Bayvel1 Comment

I really hate when I have to deliver bad news to our readers, but the fact is, I know many of you are in danger of this illness. I personally have been battling against it fairly publicly, and yet I have noticed many of you might even have it worse.

Those of you at standing desks right now might want to sit down.

Some of you ARE in fact social media professionals.

I know, it sounds horrible. And there really is no known cure to date. The best remedy right now, is to become Amish. And even that seems to be slipping as a solution.

So you might be asking yourself “This is horrible, how can I tell if I have it?” Well, luckily, there are some clear signals that you might be afflicted.

These are a few of the warning signs…

You might work in social media if…

Your parents keep up with your life through your Twitter feed.
You are actually using Google+.
You have sent a DM to someone sitting within 5 feet of you.
It’s been years since someone mentioned news to you that you hadn’t heard already. – Derek Shanahan
You verbally hashtag real world conversations.
You are the mayor of something other than your home. – John Hondroulis
You judge anyone with a hotmail email address as not so hip.
You own a t-shirt or jewelry with your Twitter handle on it.
You look down on anyone that does not own an iPhone.
You get distracted easi… – Dave Delaney
You look down on anyone that does not own an android.
You secretly judge blackberry owners.
You run into people you have not seen for years and they know everything about your life through Facebook, Twitter and your blog. – Inspired by DJ Waldow
You secretly judge QR codes that are on subway ads or in airplane magazines. – Inspired by Scott Stratten
You sign up to social networks before there is any desernable value, just to be an early adopter.
You have reached the friend limit on Facebook.
You know that there is a friend limit on Facebook.
Your mom just tells her friends that you work “on the internet” – Inspired by David Spinks
You checkin to a restaurant before actually speaking to anyone there.
You not so secretly judge anyone following more people than are following them on Twitter.
Your phone is usually face up on the bar or restaurant table when you are out.
Your couch has Twitter, Facebook, Foursquare or Angry Bird pillows.
Your world feels like it’s coming to an end when you get a low battery alert on your smartphone – Elysa Rice
You take photos thinking about how they will look on Facebook.
You read whatever news you find on Facebook and Twitter.
You are haunted by the Tweetdeck chirping sound. – Nicole D’Alonzo
You secretly judge magazine and TV ads that promote their social profiles poorly.
You secretly hate friends who have more Twitter followers than you.
You have a backup plan for when Twitter goes down.
When you have bad customer service, your first step is to find the company’s Twitter handle.
You complain about how bad Klout is while still signing in to check your score everyday.
Your smartphone is your best friend.
You hate when people use the word “viral.”
You think of @GaryVee every time you see an orange Crush soda.
You read Mashable more than you read the USA Today.
You know what a bookmarklet is.
You have Google alerts setup for your own name.
You are working on a ‘strategy’ for people to like you. – Ryan Boyles
You love Twitter.
You secretly hate Twitter.
You respect Justin Beiber for his Twitter following and recently learned he plays music too.
You assume someone is talking about social media instead of pending nuptials when they mention the word “engagement”. – Dave Cutler
You get bored reading news that is longer than 140 characters.
All of the parties and events you go to are from Facebook invites.
Spike Jones has ever made fun of you. – Inspired by Jason Falls
No one in your family is capable of explaining to their friends what exactly it is that you do. – Mandi Laine
Your significant other asks, “Are you still working, or just tweeting?” – Ryan Boyles
You never ask to redeem Foursquare specials because you hate explaining them to your server.
You think that your friends that are not on Facebook don’t have birthdays.
Your use Pinterest to write your letter to Santa. – Inspired by Nicole D’Alonzo
You ask your coworkers and friends for a “big favor” — to help Retweet your latest client’s Twitter campaign.
You are fully aware that Auto DMs are what is really wrong with America.
When you completely lose your voice, you use Twitter to ask those sitting with you to “pass the butter, please” #truestory – Lea Marino
As much as you say you hate the term you secretly hope that someone calls you a “guru” – Simon Salt