Vodacom Red Phone Viral Digital Campaign is brilliant

After months of complaining about ” Vodacom is Red’ on every print and billboard advert I have seen. I stumbled across their new digital concept and found it absolutely brilliant. What a way to go Viral! No having to “like” a page to enter a competition or ramble through a twitter stream in order to find something I am in no way looking for! Instead a concept that will go viral quickly and allow people to have fun participating. People love seeing themselves in pictures and now we have a dance off!!!!! I love it! Well done Vodacom!

Click the image below to enter:

Upload and share your face in the dancing phone to WIN
Vodacom Red Phone

 

Source http://www.vodacom.co.za/vodacom/

There are “Teasers” and than there are annoying on liners which get lost in an Ad Campaign

… Vodacom we know you are becoming Vodafone … Cue 2 for the next step of your your brand/ad campaign.

Vodacom goes Red..... This campaign is quickly becoming dead!

Got to love the fact that Cell C has always been Red.