6 slideshows to get you started with Google+

With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? Do I really need to add one more weapon to my social media arsenal? Early adopters of new technologies jumped for joy and implored everyone to jump in with them. The more cautious sat back quietly and said, “hmmmmm…”. Where can we find claritiy? Members of the SlideShare community have distilled the complexities and offer answers in the following slideshows.

In “Google+, What is it and why should we take notice?” UK firm Nixon McInnes offers an overview of its features and takes an informed yet cautious approach to adopting the new service.

Ready to jump in? With this Getting Started guide from Supernova Studios of Nova Scotia you’ll be able to set up the Google+ features and quickly understand how to add your existing networks. There’s even a labeled map of the Google+ interface.

Ready to dive in a little deeper? Explore ‘Circles’ with this guide by Ross Mayfield. Having an understanding of Circles will help you differentiate between Google+ and Facebook. It will also help you understand the levels of privacy and the power of sharing within your Circles.

Okay, by now you’re getting the hang of Google+. But maybe you’re wondering what to do with it. How does Google+ fit in to your business and marketing plans? In this short but punchy presentation, Ben Gaddis makes 3 points about the importance of Google+ for marketers.

Let’s not forget the +1 button. A powerful little tool that helps you share content and improve your search ranking. This slideshow by Apex Pacific of Sydney, Australia offers instructions on how to add the +1 button, where to put it on your website and how to monitor results.

Still curious about the bigger picture? The answer lies in The Cloud…

25 Slideshare marketing Tips – Maximise your ROI by Carley Morrow

Posted by Carley Morrow on Apr 21, 2011 in Blog | 5 comments

  • In terms of  Slideshare is often overlooked, however Slideshare is the largest online community for viewing and sharing presentations. You can view, upload, embed and easily share yourbusiness presentation across the web.

Although the volume of viewers is a fraction of the larger social networks, Slideshare commands a much more high-end, business-orientated clientele and ties in nicely with professional networks such as Slideshare is widely used by business decision makers, B2Bs, public companies and industry experts.

Creating even a simple presentation using PowerPoint or Keynote can be a time consuming process, by taking on board the tips below we hope you will maximize the return on your investment.

1.    Choose a username that represents your business or your objectives well. eg your company nameshould be used to build your brand, however if you are not building a brandname then a more search engine friendly name may be more appropriate.

eg compare slideshare.net/hilton to slideshare.net/hotels or slideshare.net/warrenbuffett toslideshare.net/investmentconsultant

Your decision will be based on your company objectives – keyword rich  names will be better for quick rankings whilst company names or brand names are better for slower, longer term growth.

2.    Fully complete your profile. Ensure you have a branded image and your description contains relevant information and keywords -include your website url.

3.    Include your business name, web address and contact details within the first few slides – many people will not watch until the end.

4.    Also ensure your business name, web address and contact details are on the final slide.

5.    Keep presentations short – this means there is more chance of the viewer watching to the end…and more chance of them wanting to see more (ie go to your website!). Around 10-15 slides is a good number.

6.    Ensure presentations are highly visual with minimal plain text. You need to keep your viewers attention – rows & rows of text will not do it!!!

7.    Include a “call to action” at the end – encourage viewers to visit your website or phone you. Entice them with a free download – a report or whitepaper.

8.    Leave a good amount of space around your presentation – remember Slideshare will add navigation areas to left and right. Make sure important information is not too close to the edge!

9.    If you find yourself using Slideshare a lot it may be worth looking at a “pro” account. They start at $19 per month and will allow you “30 leads per month” with a built in “lead capture” form. Details here: slideshare pro account

10.    Add the presentations to your other social networks such as Facebook, Twitter & Linkedin

11.     Ensure your Title is captivating and contains relevant keywords

12.     Utilise tags for relevant keywords and keyphrases (separate with a comma)

13.     The description should be compelling and contain relevant keywords. You can also add your website address (unfortunately this will not be clickable) and your full business address and telephone number (ideally exactly as Google have it in your Google Places account).

View more presentations from Carley Morrow

14.     Embed your presentation on your blog & newsletter.

15.     If you use Linkedin connect using the Linkedin Slideshare app (get it here! )

16.    Think about uploading a  version of your presentation rather than the raw presentation – export from Powerpoint or Keynote as a pdf. This will ensure it is easy for people to download and will display properly on Slideshare

17.     Submit your pdf to document sharing sites such as scribd.com or docshare.com

18.     If embedding on your website click on “customize” (its a small link which appears when you click on “Embed”) and choose “Without related content” (unless you are happy to display related content – possibly competitors – alongside your presentation!).

19.     Remember Slideshare default presentation is displayed at only 425px wide (small!). This is another reason to keep slides big, bold and with large text.

20.     Those who are good with Powerpoint / Keynote should embed clickable links within the presentation and export as pdf. Before uploading to Slideshare check the links work – if they work on your pdf they should most likely work on Slideshare!

21.     Make your links trackable using your service of choice (a url shortening service should do the trick!)

22.     Keep an eye out for comments and respond! respond! respond!

23.     Follow other users (there are some really clever people out there freely sharing information) and set your notifications to update you when a new presentation is added!

24.     Turn your presentation into a youtube video & gain more exposure

25.     To maximize exposure carry out keyword research first and ensure the title of all submissions (eg to Slideshare, Youtube, Scribd etc) utilize the best phrases

Hopefully you found that list useful – why not bookmark it and use it as a checklist? (PC users: CTRL+D / Mac users: Apple-Shift-D – works for most keyboards/browsers!). We estimate spending an extra 30mins working though some of these points will have a great impact on the return you receive on you presentation.

Oh! And we always appreciate a re-tweet or Facebook like ;)

Source : http://www.spiderhousepr.com/blog/25-slideshare-marketing-tips-maximise-roi/